EXCERPT FROM THE STUDY
According to Coyne, Robinson and Nelson “research indicates that kids who are exposed to higher levels of violence tend to behave more violently, kids who 18 are exposed to higher levels of sex in media tend to become sexually active earlier in life than peers with less exposure. Because they are seeing people close to their own age behaving a certain way on these movie themes, they tend to accept that that’s normative behaviour.” Therefore when teenagers and young adults see such behaviour held out in movies as the norm, it distorts their perceptions of what’s acceptable. It sends a message to the next generation that “this is what I have to do; this is what is expected of me when I get to school or the business world” (Coyne, Robinson & Nelson, 2004).
ABSTRACT
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